Published On: Mon, Jan 16th, 2017

Starting a Successful Real Estate Blog

At the heart of every online marketing campaign there is a blog. For many home buyers, browsing the Internet for hints and tips about buying is the first step towards jumping onto the property ladder. The earlier you can get in and establish trust, the higher your chance of securing business in the future. Starting a blog may seem like a tedious, pointless affair when you don’t have any regular readers; however, frequent blogging will eventually boost your website rankings, drive traffic and reinforce your position as an authority.

While it takes time and patience, these tips – from simple SEO hacks to recommended topics – will help kick-start the process.

Create Engaging Visual Content

The real estate game is built on visuals. Descriptions alone are rarely enough to entice leads to a property viewing, so why would you fill your blog with long passages of boring text? When you’re writing articles and web copy rewrite it over and over until it feels as clear and concise as possible. But don’t just write; publish infographics, graphs, guides and maps as well. It may even be worth honing your Photoshop skills or hiring a freelance graphic designer.

Studies conducted by Time Magazine found that 55 percent of people spend fewer than 15 seconds on a web page – think of this short time frame as your window. Images will capture the attention of readers much faster and easier than text, giving you the opportunity to draw them in quickly. This is especially important in the real estate industry where prospects are constantly trolling from page to page looking at listings. Time is of the essence; make it easy for them and you’ll make it easy for yourself.

Publish Interactive Media

There’s more under the “media” umbrella than articles, pictures and videos. Whether informative or humorous, quizzes and tests give your readers the opportunity to interact with your content. This could not only lead to further engagement, but could significantly expand your social reach. In order to do this you’ll need a top quality Internet service provider. Plusnet are one of the newest players on the market and have built up a solid reputation in the business sector. Click on the following link to find the official Plusnet contact number (0843 770 0242).

Create a quiz based on your area of operation and target demographic. For example, compile a list of questions about your prospect’s lifestyle, such as “Are you a people person?” and “What’s your budget,” and then provide an area of recommendation based on their answers. If you’d like something a little more playful, perhaps a “Who is your ideal neighbor?” test, which presents an area of recommendation based on a famous local face would be fitting. Remember to embed a social media “Share” button along with the answers.

SEO Every Blog Post

If there’s one thing that virtually every real estate business has on their side it’s the potential for decent rankings in Google. As a highly targeted profession that’s focused on specific regions, sub-regions and demographics, dominating the search rankings for location-specific key words and phrases is quite feasible. Although search engine optimization can take months – possibly even years – Google will reward your website if it follows the rules.

Whenever you publish a blog post include your target keywords in the META description, header tags and content to boost your chance of success. On-page SEO is often ignored, yet it could be all that’s required to tip your web page over the edge and outrank a competitor. Links to other pages on your website, and any authoritative reference sites, are also recommended if it complements the content.

Stick To Your Topic

Blog posts give you a platform to share your wealth of knowledge and prove that you’re the best agent for the job. Thin content without a specific focus won’t cut it. Try to cover too much ground in a single blog post and you’ll inevitably fall short and fail to satisfy the needs of your readers. Remember, blogs are designed to be maintained over a long stretch of time. If you want to publish more information, consider breaking up your idea into a series. For example, a weekly post highlighting places of interest within your local vicinity.

Word count’s aren’t hugely important providing your keep everything concise, straight-to-the-point and of a high caliber. However, for Google’s sake, try to keep each post above 500 words. Break up your content with pictures, videos and white space to make it more digestible. Research your market and competitors and make sure you don’t rehash the same information. Buyers will probably have their eggs in more than one basket and will know if you’re taking shortcuts.

A blog isn’t just a gimmick used to showcase your knowledge; it’s an integral aspect of your marketing campaign. Like selling a property, perseverance is crucial. Take your time to adequately research your topics and create content that’s of the highest of your abilities. Try to blog at least once per week, or at the very least, once every two weeks. This is just enough to ensure your visitors are engaged and that your blog remains fresh in the eyes of Google.

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