Published On: Tue, Mar 7th, 2017

Things to Know About Lead Generation and Lead Generation Companies

Generating a lead and then initiating a new client is really an art form. You have a brand and you want the client or customer to decide to buy the product you have for sale. Whether it is work that you do or products that you make – you want to convert that lead into a client or customer.


The first thing you need to do in lead generation is to have a good logo. In fact, the really successful companies have a logo that is known all over the world:

  • Golden Triangle- McDonalds
  • White or gray apple –Apple
  • Blue IBM with stripes through them – International Business Machines
  • Logo of peacock with various colored feathers – NBC

So a logo is the first impression that potential clients have of you. When starting to market your company or yourself – spend the most money on a professional logo. It will give you the best return on your investment and good quality leads. Clients will be drawn into your landing page by a good professionally done logo and most lead generation companies will tell you that.


Before you get with any lead generation company you need to do research about the company-in fact this is a rule any business should do before spending money online.

If they have any reviews on their website, you need to follow up these reviews with a phone call or email. But some reviews are false, so calling the review writer is important.

Most generation lead companies will give you a free consultation to discuss your needs and how to grow your business as fast as possible.

Further information

One person that can help you make a good decision on lead generation products and service is JP Richards who knows about lead generation and good lead generation companies. Richards has been in the digital marketing field for over 10 years and will guide you in the best direction.

About the Author